Micromax, Karbonn and Spice are planning to launch products based on ‘Android One’ platform in India, as per Economic Times report. The Google project, Android One, is a reference platform used by device makers to develop and produce low-cost smartphones which supports Google’s latest software. The service is expected to be live in early next week and price of the handsets are set between INR 7,000 to INR 10,000 by these three Indian manufacturer.
At present, Google is working with the companies to develop the handsets and specify compatible components with an aims to ensure product quality and final consumer experience.
In June end, Google had made partnership with Micromax, Karbonn and Spice to develop sub-USD100 smartphones as well as also working with Indian carriers to offer affordable data packs to go with the smartphone. According to some sources, the newly launched device in next week can come with a removable back, 1700-mAh battery, dual SIM slots & SD card slot along with 5-megapixel cameras, quad-core processors and 1 GB RAM with 4.3-4.5 inch screens. It will expected to support Google’s Android operating system Kitkat 4.4.4 version.
Google began this Android One project in 2013 and hopes to spend more than INR 100 crore with its partners on advertising and marketing for the USD100 smartphone.
During the launch of Android One platform, Google senior vice president Sundar Pichai said, “We are working with many partners, We are going to be launching Android One around the world, but will launch in India first in the fall of this year, including Micromax and Karbonn, brands that are not well-known in the U.S. but which have significant market share in India.”
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