LinkedIn Launches a Sales Navigator To Empower Social Sellers

Vice President of Sales Solution Mike Derezin has announced the launch of a new Sales Navigator, a data-driven product evolved into a SaaS product that aims at growing the buyer-seller relationship and making it more efficient.

It includes various key features such as:

  • Lead and account recommendations
  • News mentions of key contacts through Newsle integration
  • Notifications: job changes, common connections, etc.
  • CRM integration with Salesforce and Microsoft Dynamics
  • Advanced leads search, TeamLink, InMails, Who’s Viewed Your Profile

sales navigator

See Also: LinkedIn Redesigns Mobile Profiles to Put Contextual Information

Mike Derezin wrote in a Blog Post that:

The launch of the new Sales Navigator underscores our opportunity to continue building scalable, diverse businesses that add value for both our members and customers. 

We’re launching on desktop and mobile Web today, and will be available in English-only at first, but we plan to later launch mobile apps and make it available in multiple languages. The pricing is on a per-seat basis, and we’re selling this through both our self-serve online and field channels.

The launch of the sales navigator is expected to underscore the company’s opportunity to continue building scalable, diverse businesses that add value for both members and customers. Also, it could be useful in personal selling for establishing a presence on social networks, finding the right people, engaging with those people, and building trust.

It has the power to reduce cold calls, turn them into warm introductions and help in understand the sales professional’s daily experience. The updated version of Sales Navigator is a completely standalone experience — with a separate login — that brings comprehensive information directly tothe salesperson, said Mike.

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If a member currently has limited contact with sales professionals on LinkedIn, this doesn’t suddenly change.  Members can decline connection requests and block members if they aren’t interested in being contacted. As we do with all of our products, we’re approaching this with a member-first perspective.

Apart from this, the company had opened R&D centre in Kartnataka and new office in Banglore. Also, it launched feature for brands to create ‘Follow Company Button’ and introduced checkIn under its talent solutions. The website had recently launched University Pages on the portal andopened its doors for high school students.

LinkedIn has raised seven round of investment and is having a total capital of USD 206.1 million. Recently, it acquired 10 companies including, Pulse, SlideShare, Rapportive, TrustHop and others. The website is backed by 9 investors and having 22 competitors.

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