Business, Investments

Google’s YouTube Buys Mobile Video Editing Startup Directr

Google owned YouTube has acquired Boston-based mobile app company, Directr for an undisclosed amount. Post this acquisition, the Directr team will join the YouTube Video Ads Team. YouTube will leave the app in the App Store, but make it entirely free. While the initial app is currently free, additional features are available via in-app purchases, reports The Next Web.

According to the Directr Bog Post about acquisition, “For now, everything you love about Directr is staying the same and we’ll continue to focus on helping businesses create great video quickly and easily.”


See Also: Google’s YouTube Reportedly agrees to acquire Twitch for USD 1 billion

Directr was founded in 2012 by CEO Max Goldman and CTO Eli Schleifer, the company’s app automatically edit/sync videos on user’s phone and make moving sharing easy for everyone. It had secured two rounds of investment viz. USD 1.1 million in Seed Investment and USD 617K in an unknown round. The company had raised a total funding of USD 1.7 million, till date. It is backed by 9 investors.

YouTube was acquired by Google in 2006. It allows users to share, view and upload videos. the company uses technologies such as HTML5 and Adobe Flash to display video content. It offers a range of services like uploading, playback and 3D video viewing. The videos are playable on both Android and iOS platform.

Youtube is currently located in San Bruno, and is available in 61 languages. It had recently introduced Creator Studio for content creators to boost engagement and help wrangle analytics.

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