Indian Brick and Mortar retailer-Future Group has launched the B2C store for Bigbazaar Direct. Big Bazaar is targeting 50,000 franchisees by the end of the year through this Franchisee based business model.
Update: We got in touch with one of the spokespersons from the consulting firm Iksula, the company which is developing the application and website for Big Bazaar. He mentioned that the e-commerce store is still under development. The portal will be completed and launched for the public in another 3-4 weeks.
Big Bazaar Direct initiative was launched last year as a service where franchisee owners visited customer locations and took orders on a tablet. With this B2C portal consumers can now extend the shopping experience to their homes by logging in to the website and entering the details of their nearest Franchisee while placing the order.
The firm is claiming its platform’s major USP to be the availability of FMCG products and the delivery time for the orders coming through the website.
As per the announcement made by the company last month, the service was expected go live in October. With the requirement of francisee number, it’s not clear if the company will continue with this model or will make it open for everyone with an established logistics chain.
Since Future Group comes with a long experience in retail, one could expect it to give competition to pure play online retailers like Flipkart and Amazon. However the lack of experience in the digital industry might make it tough to change the legacy mindset of this retailer to survive in this fast evolving space.
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