Online mobile phone recharge website, FreeCharge has acquired Preburn, a stealth mode start-up, founded by Mohit Mittal, Manikanta Nikhil and Vijaysimha Reddy. The deal amount is still undisclosed by the company. Preburn is an offline app store distribute applications through mobile retail stores.
Post this acquisition, “we are looking forward to companies which are pushing the envelope in the mobile app/internet space. We are already doing 65% our transactions on mobile and are seeing huge growth on mobile ecosystem,” said Alok Goel, CEO at FreeCharge, in a statement to iamWire.
India has clearly emerged as mobile first country. Majority of new Internet users experience power of Internet through mobile phones. As a result, there is huge opportunity to efficiently onboard these new users to the world of mobile internet. And this is where Preburn aspires to facilitate smooth on-boarding for new smartphone users.
Alok added that “The founders share our vision around discovery of mobile apps. Freecharge’s resources and expertise would give them speed of execution and would help serve a wider user base across the country.”
This acquisition is in line with their last acquisition of Wishberg. Their new product post this deal would be launched soon
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