Amazon Launches a Credit Card Reader to Compete with Square and Paypal

Amazon has unveiled a USD 10 credit-card reader and mobile app called Amazon Local Register to expand its presence in the physical world, as per a Business Wire report. According to US government data, More than 90 per cent of US retail sales still take place in physical stores. It works in a similar way to Square, by plugging into the headphone jack of mobile devices and process payments.

local register

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Amazon Local Register will allow small and mid-sized businesses like food trucks, coffee shops and personal trainers to quickly and easily accept credit and debit cards from a smartphone or tablet.

By three steps, customers can get started with Amazon Local Register:

1. Create an account on localregister.amazon.com

2. Purchase a $10 card reader

3. Download the free mobile app from Amazon Appstore, Apple App Store or Google Play

“From clothing stores to contractors, food trucks to accountants, businesses and organizations using Amazon Local Register will enjoy industry-leading low rates, trusted and secure payment processing, and access to award-winning customer support,” said Matt Swann, Vice President of Amazon Local Commerce. “We understand that every penny and every minute counts, so we want to make accepting payments so easy and inexpensive that it no longer gets in the way of a business owner doing what they love – serving their customers and growing their business.”

Earlier, the company has launched its art marketplace and expanded its android based app store to around 200 countries. In may 2014, it has invested USD 20 million in chinese online food vendor Yummy 77.

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Also, the firm has launched a beauty store with around 5,000 products, introduced Amazon Payments market and added a new category of collectible coins to its online marketplace.

At present, the company is planning to launch 3D smartphone in September 2014. Other recent moves of Amazon in hardware space include a Fire Tv which can stream video content over the internet. Also, it has launched the upgraded versions of its Kindle tablets last year.

To contact the author, email at sujata@iamwire.com.

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