Amazon to Launch Gift Card Store in India

Adding to its list of products, online marketplace Amazon is launching a gift card store with over 70 brands in the next couple of weeks, as per an Economic Times report. The store is expected to include brands like Pantaloons, Shoppers StopBSE, Lifestyle, Lakme Salon, Nike, Domino’s Pizza and Cafe Coffee Day. The company aims to add atleast two new product categories every month.

amazon gift

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“We want Amazon. in to be the single destination for all the gifting needs of customers,” said Srinivas Rao, general manager of payments at Amazon India. In the next three years, Gift card market in India is expected to grow from the current INR 2,500 crore to about INR 9,000 crore.

Also. the company has made partnership with Bangalore-based gift card technology startup QwikCilver Solutions which also provides for brands like Shoppers Stop, Lifestyle, Westside, TitanBSE, Croma and others. Amazon is also looking for corporate clients who will able to buy its gift cards in bulk on the store or integrate it with internal rewards and recognition.

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