On Monday, Amazon announced that it is expanding its virtual currency, Amazon Coins to Japan and Australia. The company said, the virtual currency was launched in 2013, and customers have already spent hundreds of millions of Amazon Coins, Amazon’s Mike Hines wrote in a blog post:
Now customers in Japan and Australia can use Amazon Coins on apps, games, and in-app items from their Kindle Fire, Android phone or tablet, and on amazon.co.jp and amazon.com.au. Customers can buy apps and games for less by purchasing Amazon Coins, and the more they spend, the greater the discount.
For a limited time, every Kindle Fire owner in Japan and Australia will find 500 Yen/$5.00 AUD worth of free coins deposited into their Amazon Account. And as an additional incentive, customers can also purchase coins in bulk and receive a discount of up to 20% to spend on apps and games in the Amazon Android Appstore (regular discount is 10% off apps and games).
Customers can save upto 10% when they pay using Amazon Coins for app purchases. According to the company, coins have accounted for the majority of their revenue.
Also, the company is planning to launch a gift card store in India with over 70 brands in the next couple of weeks that is expected to include brands like Pantaloons, Shoppers StopBSE, Lifestyle, Lakme Salon, Nike, Domino’s Pizza and Cafe Coffee Day.
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