Yahoo to Acquire Flurry to Strengthen its Mobile Products

In order to strengthen its mobile products, Yahoo is planning to acquire mobile ad exchange Flurry for an amount between USD 300 million and USD 1 billion. By joining Yahoo, Flurry will have resources to speed up the delivery of platforms that help developers build better apps, reach the right users, and explore new revenue opportunities. Post this acquisition, both the companies can make mobile experiences better through products that are more personalized and more inspiring.


“As part of Yahoo, Flurry will continue to serve the application developer community in the way we always have, only better,” said Simon Khalaf, President and CEO, Flurry. “With Yahoo, we will have access to more resources to speed up the delivery of great products that can help app developers build better apps, reach the right users, and explore new revenue opportunities. Over the last six years we have accomplished a lot on our own, but with Yahoo we are in an even better position to achieve our joint goals.”

After closing the deal, the Flurry team will remain in their present locations, its products will continue to operate and innovate with Yahoo’s support and investment as well as Flurry’s vision, mission, and focus will stay the same. Also, both companies will enable more effective mobile advertising solutions for brands, gain unique insights across desktop and mobile, and users will benefit from more personalized app experiences.

Yahoo last year failed in acquiring French video site DailyMotion as well as TV Portal HULU. This year, it has acquired RayV, News Distribution Network Inc. and online video services Fullscreen Inc.

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Also Read: Yahoo acquires Video streaming Portal RayV

More from Press Release: Flurry has been delivering the platform and insights to help developers optimize and personalize their apps since 2008. Following are some Flurry stats

   -- 170,000 developers use Flurry Analytics 

   -- Flurry sees app activity from 1.4 billion devices monthly 

   -- Flurry sees 5.5 billion app sessions per day 

   -- Flurry Analytics is in 7 apps per device on average 

   -- 8,000 publishers monetize with Flurry 

   -- Flurry works with mobile developers in 150 countries

As announced in Q2 earnings last week, Yahoo mobile usage is growing rapidly.

 -- Yahoo's mobile display and search revenue each grew more than 100% 

   -- More than half Yahoo's total monthly audience visits on a mobile device, 
      and in Q2, over 450 million mobile monthly active users came to Yahoo, a 
      36% increase year-over-year 

   -- Time spent on mobile has grown 79% in the last year alone 

   -- The average Yahoo user now spends 86% of their time on smartphones in 

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