Lei Jun, the founder and CEO of Chinese smartphone maker Xiaomi, has announced on the Facebook that it has sold 26.1 million smartphones in the first half of 2014, 271% increase from its total sales last year.
Last year, The company sold a total of 18.7 million phones and now it is planning to extend the total sales upto 60 million this year. The firm accounted for 11 percent of total smartphone shipments during Q1 2014.
The CEO announced the figures on Xiaomi’s official microblog on Wednesday and expressed his gratitude for the support of Xiaomi fans. The figure has been questioned, however, by international market research institutions due to a common perception that Xiaomi manipulates the presentation of its sales figures to make them look more impressive in its online marketing strategies.
Xiaomi now sells its smartphones in the Philippines, Malaysia and Southeast Asian nations of Singapore, with plans to launch in Indonesian and Thailand. It is expected to launch its smartphone in India, but not right now.
According to market research company International Data Corporation, ‘The company has the sixth largest market share in the country at 6% as of the end of last year.” China Mobile’s Zhejiang branch said Xiaomi has the second largest base of loyal fans in China after Apple.
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CNET says: Xiaomi’s growing revenue can be attributed not only to its diversification with new product offerings, but more importantly this year the manufacturer has finally expanded to markets outside of Hong Kong, China, and Taiwan.
However, just how much sales of non-smartphones account for its total revenue hasn’t been publicly revealed.
Want China Times says: Xiaomi has exhibited substantial growth since it was founded in April 2010. The company’s data states that it sold 7.2 million smartphone in 2012, a figure that surged to 18.7 million in 2013 and 26.1 million for the first half of this year.
Geeky Gadgets says: If you take a closer look, the company is marking its footsteps in the emerging markets, with handsets like the Mi3 that offer excellent specifications at a budget-friendly price. With these kind of handsets, the company can make a dent in markets like India, a home to many smartphone manufacturers like Micromax and Lava.
It will be good to see how the company performs in the second half of the year, and the markets it will expand to.
TechinAsia says: Xiaomi’s growing sales are so strong that it’s now counted as a global top 10 phone-maker. Figures from IDC reveal that it’s China’s sixth strongest selling phone brand. But with strongly-specced phones at half the price of flagship devices from the likes of Samsung, it’s slowly climbing up the rankings in China. Samsung and Lenovo remain the top smartphones in China.
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