Xiaomi Mi3 Crashes Flipkart; Gets Sold Out in 30 Minutes!

Few days back, Chinese smartphone maker Xiaomi had announced its entry into India through an exclusive partnership with Flipkart. Now, its first batch of Xiaomi’s Mi3 handset were sold out within the first 30 minutes on Flipkart. While the companies did not comment on the number of units sold, but they said they had received about one lakh registration for the Mi3 between July 15 and July 21.

According to a Flipkart spokesperson, “We sold out within the first 30 minutes. However, we cannot comment on the number of units sold. We will be getting the phone back in stock next week.”


The e-commerce retailer’s website crased frequently due to volume of traffic for the selling of the device. On the site crash, the spokesperson said, “Based on the phenomenal response we saw during the registration phase, we had anticipated a traffic spike and had scaled up our web services accordingly. But the number of customers who logged in immediately after the phone went live on our site caused the process to slow down for a while. We are expanding our capacity to provide a smoother shopping experience the next time.”

Also Read: Flippy is down: After Myntra, Flipkart is now teasing consumers

The next sale of the Xiaomi Mi3 on Flipkart will begin on July 29 at 12pm, and registrations for the smartphone will begin a day in advance.

Apart from this, Xiaomi has sold over 17 million handsets in China and launched its products in Singapore in February this year. Currently, its portfolio includes devices like Mi 3, Redmi, Mi Wi-Fi and Mi Box, Mi 2S, Mi 1S, among others. Recently, the firm had hired Jabong co-founder Manu Kumar Jain to head its operations in India.

Related Read:  Visually Intelligent Bots - The Future of Fashion Personalisation

This year, the company had sold 26.1 million smartphones in the first half of 2014, 271% increase from its total sales last year. Smartphone brand Xiaomi, often called ‘Apple’ of China has also launched its official website-http://www.mi.com/in/ to make its debut in India.

Founded in April 2010 by CEO Lei Jun, Co-Founder & Vice President Hong Feng, Liu De, Huang Jiangji, Zhou Guangping, Li Wanqiang and Lin Bin. It is known for designing, developing and selling smartphones, mobile apps and other consumer items..

Also Read: Xiaomi Unveils its First Wearable Device- a USD 13 Fitness Band

iamWire Take: Flipkart went down even when it had launched Moto E and Moto G. Since this now seems to be a recurring thing, one has to think if Flippy should start focussing on its technology like the way it focuses on its product expansion. The company is leading the eCommerce investment scenario in the country, and still it’s not yet clear where is it pumping the funds the investors are committing to it.

Tech First Post says: The Mi 3 could be the company’s bestselling device yet and will go head-to-head with the high-end Android clan. At just Rs 13,999, it packs a Snapdragon 800, which is by far the cheapest high-end phone available in the market. It will compete with the likes of the Nexus 5, Galaxy S4, Xperia Z at nearly half the price.


To contact the author, email at sujata@iamwire.com.