Chinese smartphone manufacturer, Xiaomi has launched its first smartphone, the Mi3 in India priced at INR 14,999. The device will be available from July 15 and the company is expected to have tied up with Flipkart for sale of its devices.
It runs on its own version of Android called MIUI & Qualcomm Snapdragon 2.3 Ghz processor, powered by a battery backup of 3050 mAh, offers 2 GB RAM, has a 5-inch full high definition display and a 13 megapixel rear camera with dual LED flash and a 2 megapixel front facing camera.
The smartphone connectivity suite consists of 2G, 3G, Wi-Fi, Bluetooth 4.0, microUSB 2.0 and NFC with an internal storage of 16GB.
The company said it will also sell power banks of 5200 mAh and 10400 mAh through its website but hasn’t revealed their prices or when will they be available for purchase. Recently, the firm had hired Jabong co-founder Manu Kumar Jain to head its operations in India.
This year, the company had sold 26.1 million smartphones in the first half of 2014, 271% increase from its total sales last year. .
Also Read: China’s Apple ‘Xiaomi’ comes to India
Economic Times says: Xioami’s market share in China has increased to 6% in the fourth quarter of 2013, within three years of beginning operations, trailing Apple as the fifth largest with Samsung in the lead.
Times of India says: Xiaomi is the latest Chinese manufacturer to enter the Indian market, joining the ranks of Oppo and Gionee. However, Xiaomi’s pricing is much more aggressive than the other two Chinese brands in India.
In the first quarter of 2014, Xiaomi was the third-biggest smartphone manufacturer in China, ahead of Apple, Sony, Huawei etc. Unlike most smartphone makers, the company earns profits via web-based services and sells its products online via its website. It does not have retail outlets and does minimal advertising.
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