Twitter’s Picks Up 16M Active Users in Q2

Twitter Q2, 2014 report showed continued user growth with an average of 271 million monthly active users (Of the total, 211 million active users were mobile), an increase of 16 million users, or 24 percent year-over-year. In the first quarter of this year, there were 255 million users, an increase about 6.3 percent quarter-over-quarter. Timeline views reached up 15 percent year-over-year, to 173 billion.

“We remain focused on driving increased user growth and engagement, and by developing new product experiences, like the one we built around the World Cup, we believe we can extend Twitter’s appeal to an even broader audience,” said Dick Costolo, CEO of Twitter.

 

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See Also: Twitter users to grow by 60 percent in India this year: eMarketer

The company had also introduced new product experiences, launched new web profiles with a number of new advertiser tools, continued the international expansion of its advertising products. The firm had also closed the acquisition of three companies as Gnip, TapCommerce and SnappyTV.

Twitter has also planned revenue of USD 1,310 million to USD 1,330 million along with total expenditures  in the range of USD 330 million to USD 390 million for the full year of 2014.

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Apart from this, the company had launched ‘Pay By Tweet’ service with American Express and‘Keyword-Targeting ad feature’. Last year, it had partnered with WPP to increase its advertising revenues and offers text based password recovery service.

Twitter had added a new video-sharing feature on mobile with two of the World Cup advertisers, Visa and Adidas.

Till date, Twitter has made 37 acquisitions including 10 deals which closed this year such as CardSpring, SnappyTV, Tap Commerce, Namo India, Gnip, Cover Lockscreen, Mesagraph, Secondsync and more. It is consisting of 102 members in its team and having total capital of USD 1.2 billion.

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