In order to grow with the rise of wearable devices, Swatch plans to equip its Swatch Touch line of plastic watches with electronic functions to measure personal fitness, as the company’s chief executive told a newspaper. The Swatch touch-screen wristwatch was launched in 2011 include functions such as time, alarm, chronograph, and date at this time.
Swatch CEO, Nick Hayek, talked to Sunday’s Neue Zuercher Zeitung am Sonntag (Swiss weekly) and said that: “Beginning in 2015, we will integrate fitness functions into Swatch Touch. It will remain a watch, but will have all today’s usual functions to monitor physical fitness.”
The company would use its own electronic components to ramp up the Swatch brand Touch, Hayek told the newspaper. In the past, when Swatch comes to manufacturing their watches, then it rejected partnerships with some companies including Apple.
The other players are also included in this space as LG, Samsung, Motorola, Nike and much more. Samsung unveiled Gear Live and LG released G3, both powered by Google’s new software. Bangalore-based tech firm, Tecsol Software is in plans to introduce contextual ads on smartwatches.
Swiss brand Swatch was founded in 1983, it have been manufacturing watches for over 130 years now.
A spokeswoman for Swatch Group said on Thursday the report was unfounded. She said the only business relationship Swatch Group had with mobile phone makers was as a supplier of integrated circuits and other electronic components.
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