POKKT (Pocket), an alternate monetization platform for App Developers & Publishers, and part of GSF Accelerator’s first batch in Mumbai, has announced its Series A funding of USD 2.5 million led by JAFCO Asia,, with participation from SingTel Innov8, and existing investors Jungle Ventures and K Ganesh.
A year ago, POKKT raised a seed round from Jungle Ventures and Samir Bangara. The new funds will be used for regional expansion and new products. POKKT is helping App developers and Publishers solve their two biggest challenges today – “Discovery” & “Monetization”.
Rohit Sharma, Founder & CEO of Pokkt said, “In the past year, we have built a great team, got good traction from Publishers & Advertisers and focused on building a world class product & technology. With this round of funding we want to scale up the business, expand to more than 5000 developers globally and launch more products to help developers get their apps discovered and monetized.”
He added that POKKT had also launched “Pocket Money”, its consumer facing App in July, which will help App developers acquire customers in a targeted way.
Sharma added, that in partnering with JAFCO Asia and SingTelInnov8 for its funding round, POKKT will gain significantly from their extensive network in South East Asiaas POKKT plans to quickly expand to those markets as well.
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“The emerging markets in SEA is at the cusp of explosion in mobile advertising. POKKT serves a pressing need for the ecosystem and is well-positioned to capture the growing mobile advertising dollars. We are very impressed with the POKKT team’s passion and speed of execution and excited about this partnership,” said Supriya Singh from JAFCO Asia, who will be joining POKKT’s Board.
Mr.Edgar Hardless, CEO, SingTel Innov8 further added “We believe that the team at POKKT is solving a genuine pain point for app developers and publishers. The platform also provides mobile app users more flexibility over how they consume digital contents/apps and advertisers a new marketing channel, creating a winning solution for all stakeholders.”
Amit Anand, Managing Partner, Jungle Ventures concluded “We are excited about this new phase of growth for POKKT. The team has the product set and traction to be a regional category leader in the mobile advertising space.”
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