Data analytics company Palantir Technologies has acquired New-York startup, Poptip, that helps corporate clients, conduct social media surveys and online conversations. The deal amount, other terms and conditions are still undisclosed. Poptip will join Palantir beginning August 1, with plans to help companies improve their communication with consumers on Twitter.
Poptip founder Kelsey Falter wrote on the company blog:
At Palantir, we will continue to build innovative products for data analysis in the commercial sector that will be transformational for industries. Over the past two years Poptip has developed deep relationships with respected brands and has gained invaluable insight into their needs. We’re thrilled to be able to continue building products to help these companies as part of the growing Palantir team here in New York.
Poptip started in 2012 by Kelsey Falter, works with nearly 60 brands, including Budweiser, L’Oreal, and Spotify. It is backed by Investors include Lerer Ventures, RSE Ventures, SoftBank Capital, David Tisch & others also. The firm had secured USD 2.4 million, till date in three funding round.
The Poptip team has worked tirelessly to develop innovative technology that helps commercial companies process unstructured conversation data, as covered by company’s Blog.
Tech Crunch says: A Palantir spokesperson confirmed the acquisition but declined to comment further.
The two companies don’t seem like an obvious fit; for example, see the slightly mystified conversation that follows this tweet. As I said, Poptip is a social marketing/polling company, while Palantir is a data analysis company that sells its technology to government agencies and financial institutions.
Palantir, meanwhile, raised a $107.5 million round last year, valuing the company at $9 billion.
Venture Beat says: Poptip has grown since then. It has rolled out tools for running surveys that take input from Facebook and Twitter posts as well as a dashboards and alerts for the terms people mention in tweets.
A tool for creating polls might seem simple, but actually, the acquisition could give Palantir some extra help in the domain of natural-language processing, which can bolster all sorts of applications.
More from Poptip Company Blog: Our work at Poptip was our first foray in real time data analysis. But we know we still have so much room to innovate and grow, and Palantir gives us the resources to do just that.
Palantir’s work spans government, commercial, and non-profit. The company also prides itself on its strong work ethic that fuels its long term vision– just as we do here at Poptip.
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