Khaadi, a brand known for its traditional hand-woven prints, is ready to start its e-store operations in India on Friday. This brand offers pret, unstitched fabric and accessories. The company has tied up with international courier company DHL to ship to India.
“India has a large population of women who are looking for affordable, yet trendy fashion and we offer just that,” Sharmin Raza, Khaadi’s retail general manager, told IANS.
“We regard Fabindia and Anokhi as direct competitors in the Indian market. But we are confident in the strength and uniqueness of our designs, and quality of our products to gain a significant market share amongst the trendy and fashionable women of India,” said Raza.
According to Raza they will be focusing on social media and online marketing as a means to create awareness of the brand in India and using a pricing model in US dollars similar to their Pakistani prices.
“Indian customers will be responsible for shipping and if applicable, custom charges,” said Raza.
“Rates will be based on package weight and destination. Any duties applied by the Indian customs authorities will also be the responsibility of the customer,” Raza explained.
He also feels having an e-store is a “much quicker method to penetrate” the Indian market than opening a bricks-and-mortar store. They can be accessed at www.khaadi.com. (As covered by Business Standard)
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