Dash Hudson, a social marketplace for men’s style, has raised USD 400,000 in seed round led by Groupon’s CTO Paul Gauthier with participation from Patrick Hankinson, founder of recently acquired startup Compiler.
Dash Hudson was established in 2013, as a venture of Co-Founder & CTO Tomek Niewiarowski and CEO Thomas Rankin. “The guy that we want to help out, he’s exiting college, and not necessarily moving into the suit-and-tie world,” but still looking to level up his personal fashion. Rankin said, “He has a good sense of personal style, and he’s also accessing style in a new way.” And yes, Rankin using the word “style” very deliberately: “Guys don’t think in terms of fashion, guys think in terms of style.” as reported by TechCrunch
The firm provides style app available for both Android as well as iOS for young men who shop on their phones and users can also also post requests about what they are looking for and the stylists will respond. The company offers a mobile-focused service that’s aimed at young men which can explore 1000s of products from their favorite brands and find what they want all in one place.
During sharing his views about future, Rankin said that after a period of making sure early users like the product, he’s feeling good about user engagement (25 percent of users use the app more than once a week) and is preparing to get more aggressive about marketing and user acquisition.
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Tech Crunch says: So when you download the app (it’s available for both iOS and Android), it asks you a few questions about your personal style, like the kinds of clothes you wear into the office. (I was grateful to see that “T-shirts” was an option.) Based on your answers, it suggests different stylists for you to follow, creating a news feed of different products that they recommend. If you see something you like, Dash Hudson will buy it for you.