The number of app downloads in India is expected to grow from 1.56 billion per annum in 2012 to 9 billion by 2015, a compound annual growth rate (CAGR) of about 75%, between the age of 16-30, according to an ASSOCHAM-Deloitte joint study titled ‘Digitization & Mobility’.
As per the release, the paradigm shift was brought by social media campaign during the last elections, where 29 million people made 227 million interactions regarding elections on Facebook and about 60 million tweets from the day elections were announced to the day polling ended.
Most of the apps are downloaded by the people in the age between 16 to 30 years, says study and most smartphones are shipped with preloaded apps to connect to IM services and social networks. A variety of mobile apps are available in app stores: Apple’s devices are equipped with iMessage, BlackBerry devices with BlackBerry Messenger (BBM) and Windows Phone devices with a Windows Live client. Android devices have a range of messenger apps options including WhatsApp and SnapChat.
“Mobile TV registered a 400 per cent growth rate in viewership for the country’s largest telecom companies as more Indians watched TV on the go. YouTube, the most popular video app is accessed by 35 per cent of smartphone users who spend almost 1.5 hours a month on it,” Assocham Secretary General D.S. Rawat said.
The share of video in internet data traffic is expected to rise from about 41% in FY2012, to 64% in FY2017.
From the Release: With India being a price sensitive society, the people are still reluctant to pay for mobile games and downloading large file-sized games/apps despite of cheap gaming rates and mobile internet plans. The device compatibility, price points and bandwidth issues remain the biggest challenge.
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