IFTTT Gives Yo a Real Purpose

Yo app, a way to manage push notifications, has now been launched for Windows Phone Smartphones too. At present, it is adopted by more than 1 million users and secured USD 1.2 nillion in Seed investment by Moshe Hogeg.

The past few weeks have been incredible, with millions of users discovering how simple it can be to stay in touch with just with a Yo, We are going to keep bringing that experience to as many users as possible and the new version is an important step in that direction,” said creator Or Arbel in a statement.

The app was developed in Israel by Phil Haus and Or Arbel which pings “Yo” notifications back and forth between its users. Now Yo is linked with other internet services.

IFTTT has launched a YO channel, a single-tap zero character communication tool to link the app with other gadgets and digital services, uses for control home lighting, Text friends, phone calls, air conditioning, all by sending a Yo to IFTTT.

Here are many ways in which you can use Yo with IFTTT:

Download Yo for Windows Phone here.

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Business Insider says: Yo is a good example of a smart idea wrapped inside of some silly branding, something that could become on issue for its longevity.

The Guardian says: Meanwhile, a Yo hackathon in late June saw developers coming up with other uses for the app, from notifications of server downtime and bookmarking songs playing on the radio for later listening, through to a toaster capable of yoing its owner when their toast is ready.

The hackathon has also spawned a charity campaign, YOTHEWORLD, which is trying to raise money to fund surgery for a Haitian child with a rare heart defect.

The Windows Phone app, IFTTT channel and hackathon cap an eventful month for Yo, although it has not all been good news for the fledgling startup.

Yo was hacked in mid-June by a group of students, who claimed to be able to access users’ phone numbers as well as sending notifications from any account. Yo has since patched that particular security hole, hiring one of the hackers to help.

The Verge says: In some cases, opening Yo and tapping IFTTT could be easier than opening your Jawbone UP app, Twitter app, or Philips Hue app. Here’s where Yo can provide real value — by providing one-tap access to switches and simple functions like these. Traditionally, these functions would exist inside ten different apps, not just one. Apps like Launch Center Pro already show that a “speed dial” for simple tasks can be really valuable, and it works with IFTTT as well. There’s something beautiful about Yo’s approach, however, which could someday turn one tap into a million functions.

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