Flipkart Launches eLearning Category to Target Students

After raising USD 1 billion in a fresh round, now online marketplace Flipkart has announced the launch of its e-learning category including materials and certified courses and online tests on its site. The company has also added a virtual academic books category to feature a selection of offerings for students in schools, colleges as well as those students appearing for competitive exams.

The e-learning category is expected to help students and professionals to further their learning process and qualifications. Along with this launch, the firm has placed over 1900 products that include learning materials, certified course and online tests. It is expected to help students and professional to choose one of these many material and added to their resume for helping in career guidance.

See Also: Flipkart Secures USD 1 Billion in a Fresh Round

Flipkart said that its study material has been sourced from various brands such as Career Launcher, Edurite, TCY Online, EduKart, Merit Nation and Practice Guru. The company further said that, it will continue to expand its E-learning portfolio with exclusive offerings for students with varied needs.

elearning flipkart

Flipkart Senior Director (Retail) Nipun Mehra explained that The availability of eBooks, certificate courses and online tests – all on one platform, will make the entire process of buying/accessing e-learning material very easy for students who form a significant part of our customer base today.

The company has secured a total funding of USD 1.7 billion in seven round of investments. It is backed by nine investors and had acquired  three companies till date such as Myntra, LetsBuy.com and WeRead.

The News Reports says: Setting its eyes on the education sector, Flipkart said that a large number of students are buyers from its site and so the company is trying to target this group.

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ETRetail says: With over 1900 products and titles, this category will offer an exhaustive range of E-learning material, certification courses and online tests catering to students with a variety of requirements, Flipkart said in a release.

To contact tha author, email at sujata@iamwire.com.

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