Facebook has been testing a new ‘Related Videos’ features which is available to a small group of test users on iOS and Android devices, to help people find more videos in which they might be interested. Earlier this month, Facebook had announced a video discovery tool to surface higher-quality videos by analyzing how long users actually watch each video.
The recommended video feature is a way to showcase sponsored video content, once users finish watching a video uploaded by their friend, it enables the users to watch another video sponsored by a brand or an advertiser.
TechnoBuffalo says: The new video interface works a lot like YouTube, offering up a handful of related videos along the bottom of the screen while the one you’ve selected plays. Opening a video to fullscreen pulls up the carousel, which will stay in place until you physically close out and return to your News Feed. The design is pretty slick without going over the top, and it’s very easy to watch a handful of clips without giving it much thought.
All the suggested videos come from other people on Facebook, though not necessarily from someone you’re connected to. It’s possible the carousel could be used to push video ads in the future, though for now the company is treading lightly.
It’s also worth noting that the suggested videos Facebook offers up have all been uploaded to the site’s own video player. You won’t see any content from YouTube, Vimeo or Vine, which could potentially encourage more people to upload their own videos straight to the social network. At the very least it should cut down a bit on the traffic competing companies like Google and Twitter get off videos shared to Facebook.
Mashable says: Facebook is in the beginning stages of implementing in-feed video advertisements, and this type of information will help the social network identify the portion of its user base most receptive to video content (i.e. video ads).
Finding the users who like video will be key in giving advertisers the results they want, while keeping users who don’t like videos from seeing content they aren’t interested in.
From what we’ve seen and heard, the suggested videos appear to be user-generated. At least for now.
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