Facebook to shut down Gifts service next month in latest e-commerce shift

Facebook Inc. is expected to shut down its Gifts shop next month, as the company is testing other ways to buy products on its website. Facebook gifts was opened in 2012, as a venture of Zuckerberg and company, allows users to purchase and send real-life gifts to other Facebook users via notifications or visiting someone’s timeline.

Currently, it offerings only gift cards  from over 100 merchants including Starbucks Corp, Best Buy Co Inc and Barnes & Noble Inc. The company said in an emailed statement on Tuesday, “We’ll be using everything we learned from Gifts to explore new ways to help businesses and developers drive sales on the web, on mobile, and directly on Facebook,” as reported by Economic Times.


See Also: Facebook Forces Users To Download a Separate Messenger app

Few days back, Facebook software engineer, Daniel Giambalvo, has introduced a save memory feature, allowing users to bookmark various links, songs, restaurants and other interests seen throughout their news feeds to check out later. Recently, it had rolled out a new feature for all users – the ‘ask’ button, enables users to ‘ask’ their friends about the information like job, address, relationship status etc.

Also,  the company has unveiled its new AVATAR for worldwide audience to manage streams of feed coming in users activity timeline. Apart from this, Facebook had announced a video discovery tool to surface higher-quality videos by analyzing how long users actually watch each video. It had also launched Anniversary Story for FB Couples.

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