Facebook Launches Save Feature to Bookmark Items for Later Consumption

Facebook software engineer, Daniel Giambalvo, has introduced a save memory feature yesterday, allowing users to bookmark various links, songs, restaurants and other interests seen throughout their news feeds to check out later. The service will go live in the next few days to everyone on iOS, Android and the web.

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Users can view the saved  items at any time by going to their saved items in the “More” tab on mobile or by clicking the link on the left hand side of Facebook on the web. Also, the saved items list is organized by category and users have option to share it with their friends via the social network or move it into your archive list, said by Daniel Giambalvo in a blog post.

“Now you can save items that you find on Facebook to check out later when you have more time, You can save items like links, places, movies, TV and music.”

Facebook said the feature will also show reminders of saved items in News Feed from time to time, “We’ll sometimes show you reminders of your saved items in News Feed. For example, we might show you links to articles you saved.”

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NDTV Gadgets says: The feature is being added as Facebook users increasingly connect with the social network from mobile devices while on the go, with only snippets of time to explore Internet offerings.

Letting people save items for later scrutiny encourages people to return and spend more time on Facebook, increasing opportunities for the social network to cash in on money-making tools such as advertising.

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IBTimes says: The Facebook save feature joins a number of bookmarking apps such as Delicious and Evernote, which allow users to save bookmarks and snippets of the web on the fly.

The Menlo Park, California, social networking giant has continued to experiment with new ways to generate revenue, including a new “buy” button, which allows users to purchase products directly from a vendor without leaving the Facebook website.

To contact the author, write to sujata@iamwire.com.

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