Business, Investments

Dropbox Acquires E-commerce A/B Testing Service Company Predictive Edge

Dropbox has confirmed that it has acquired California-based, a web platform, Predictive Edge which offers e-commerce personalization as a service. The deal amount is still undisclosed.

About the acquisition, Founders have made an announcement on the website:

Predictive Edge is joining forces with Dropbox! Going forward we’ll be focused on solving problems outside the world of A/B testing. As of today, you can no longer sign-up for our service, and we’ve informed current customers that our product will no longer be supported. Many thanks to you all for your feedback & support, and here’s to a new chapter!

The service will be shut down and Founders- Marty, Steven and Kevin will work something different. Predictive Edge was launched in 2010 that empowers marketers for e-commerce personalization, testing and targeting.

Till date, Dropbox has acquired 17 companies including 9 deals closed this year such as Parastructure, MobileSpan, Droptalk, Bubbl, HackPad Loom & others. It had secured total funding of USD 1.1 billion in 6 funding rounds. The company is backed by 18 investors such as Sequoia Capital, Accel Partners, AFSquare, Pejman Nozad, Ali Partovi and others.

Tech Crunch says: Predictive Edge was working in what is an emerging and growing area of e-commerce: dynamic pricing, used by the likes of Uber for surge pricing, but also e-commerce sites to present different prices depending on who is doing the looking.

It’s not clear how much money Predictive Edge had raised, or the financial terms of this deal, but Great Oaks was the startup’s lead investor, with another backer being Zach Weinberg, a co-founder at Flatiron Health, among other things.

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