Few days back, Chinese smartphone maker Xiaomi had announced its entry into India through an exclusive partnership with Flipkart and sold out 10,000 Xiaomi Mi3 handset in 30 minutes. Now, Another Chinese brand, OnePlus has confirmed launching its One smartphone in India.
During sharing its views, OnePlus says on its forum:
Over the past months, we’ve seen tremendous interest from India, despite not having launched there. We have many customers in India purchasing to the US, and then asking a friend to bring it over or trans-shipping it. Some have even purchased the device from scalpers. Looking at our traffic, India ranks number 8, outweighing many of our launch countries.
It’s safe to say that we’re interested in India. Being such a young company, we also know that India is a huge challenge. We’re all about creating a great user experience from end to end. We understand that there are lots to learn, consider and set up before we can officially launch in this vast country.
What we could have done was keep everything quiet, and then surprise you guys further down the line when everything was ready. We then thought, why not do it together with our Indian fans? In the end, our success or failure will depend on how well we manage to please our fans. So why not start building this relationship right now?
One smartphone will come with a 5.5-inch LTPS IPS display with 1080×1920 pixel resolution, 3GB of RAM, powered by the quad-core Qualcomm Snapdragon 801 clocked at 2.5GHz with Adreno 330 GPU and has a 13MP rear camera with IMX214 sensor and f/2.0 aperture. It is available in 16 or 64 GB onboard storage- priced at USD 249 (INR 18,000) and USD 349 (INR 21,500) respectively.
It is based on Android 4.4 KitKat and offers a customised version of CyanogenMod ROM called CM 11S. It’s connectivity option includes 4G LTE (region dependent), Wi-Fi 802.11 a/b/g/n/ac, Bluetooth 4.0, and NFC. Also, it has a 3100 mAh non-removable battery.
Digit says: Of late, we’ve seen quite a few Chinese companies entering the Indian market. While Gionee is already running extensive campaigns in the country, the most recent entrant is Xiaomi, which launched its previous flagship Xiaomi Mi3 smartphone.
The Chinese brands have succeeded in grabbing wide attention mainly because of their high spec’d smartphones at affordable prices. For OnePlus too, pricing will be the key. While it will compete against the likes of Gionee and Xiaomi, OnePlus will also face competition from already established brands in the country, especially from Samsung and Micromax.
Tech First Post says: With Xiaomi already seeing some success with the first launch phase of the Mi 3, the big Chinese smartphone brands are gearing up for the big Indian market. The OnePlus One brings exactly what we know Chinese smartphones to be.
The specs are good, but OnePlus will be just another new Chinese brands and will have to establish its credibility and intentions before thinking of success in India.
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