Boston-based, Amino a TechStars-incubated startup has raised USD 1.65 million in seed funding led by Union Square Ventures.The other investors also participated in the round such as Google Ventures, SV Angel, Box Group, Scott Belsky, Slow Ventures, Paul English (Co-founder of Kayak), Kal Vepuri, Launch Angels and David Chang. The company aims to utilize the raised funds to replace old-school boards with mobile communities.
In a Blog post about the investment, Union Square’s Andy Weissman has confirmed that Amino apps have been downloaded over 50,000 times. He wrote: Communities have long been an integral part of the Internet, online places where people can connect and share their passions and interests. And communities can have great network dynamics, where they increase in value as participants join and share more. Union Square Ventures has a long history of funding these types of businesses.
Amino apps was launched by President & CEO Benjamin Anderson, Ex-Founder of HypeGenius, a marketing company serving small- and medium-sized businesses and artist managers including gold and platinum selling musicians. At present, there are 15 amino apps which are available on its website such as Doctor Who, Anime, K-POP, Minecraft, Video Games, Art, Travel & Places, Movies, Music, Food, Photography, Toys, Virtual space, Pets and Books. Amino apps are only available on iOS right now, but Anderson said there are also plans for Android.
Tech Crunch says: In fact, when Amino is ready to launch a new community, not only does it ask existing users for input, Anderson said it also looks for areas where there’s already “an active forum ripe for disruption.”
“We found that humans in general are more complicated than just one identity,” he said. “It’s actually really freeing from a self-expression standpoint to have an account for just this one slice of your life.”
And while it might be faster to turn Amino into a self-serve platform where anyone can create a community, Anderson said the plan is to continue building the apps with his team, leading to “a very curated selection of communities — we want to keep the quality of the communities really high for now.”
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