A new genre of racing has emerged to engage the young population around the world. Formula E is a racing event for electric cars, which will leverage Twitter and Youtube to engage the audience and the drivers, as reported by Quartz.
To be launched in Beijing in September, the cars in this race will have two sources of getting a boost in the race. The conventional speed racing dependent on driver will be only one factor to determine the outcome of the event. In a twist of concept, ‘tweets’ by fans are going to play a significant role in deciding who will win.
The number of tweet mentions directed to a particular driver, will enhance the chances of his/her winning the race. Thus indicating that social media has started to further get into Sports field as well. However one can certainly question at the fairness of this method, since the outcome could become almost independent of the motorist’s skills.
As a justification of such a method, Alejandro Agag, CEO, Formula E said that “We need to target a different demographic” from Formula 1. The championship is targeting the age group of 20-30 as they fit into the desired profile for potential electric car users, and people from this group are very much into social media. Thus by clubbing the two factors, the founders of this event are looking at creating something new.
— Uzair Hussain (@uzhussain) June 3, 2014
As mentioned above, Youtube is another social channel that will play a role in the execution of this idea. The on ground audience will be asked to shoot and share the videos of the race event to get a chance to win prizes.
One has to wait and see how does this idea really pans out.
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