Mozilla to launch World’s cheapest smartphones with Intex & Spice

In a report by Economic Times, Mozilla has confirmed that it will launch world’s cheapest smartphones in a few months with handset makers Intex & Spice. The products will go live in first week of August. Also, Mozilla had tied up with Chinese chipset maker Spreadtrum to bring USD 25 Firefox OS smartphones to India and Indonesia. 

The smartphones will come with a 3.5-inch screen, will support dual-SIM with a 128 MB RAM and an internal memory of 256 MB at a price range between Rs. 1800 and Rs. 2000. Mozilla is expected to partner with handset makers Alcatel Onetouch (FIRE E) and ZTE (Open II) on a global level.

Earlier, it had made partnership with 22 mobile operators including Telefonica , Deutsche Telekom, China Unicom and SingTel, to propel the Firefox OS on mobile phones worldwide. California-head quartered, software community, Mozilla is known for hosting the web browser Firefox and provides a variety of security measures. Till date, it had raised two rounds of investment and secured a total capital of USD 2.30 million. 

Also Read: Mozilla aims at developing markets with its USD 25 smartphone

iamWire says: While the mobile market holds a huge potential in the developing markets, such as India. The competition is high too. Despite of Mozilla’s presence in the country as a browser, the consumer inclination is more likely to be towards the existing mobile brands which will offer equally competent phones, even if at a higher price.

More from Economic TimesMozilla said in a blogpost that it has partnered with Intex and Spice “to bring the first Firefox OS devices to India in the next few months”. 

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“The first time user will be our target consumer. We are trying to get the final retail price of the device – named Cloud FX – to anywhere between Rs 1,800 and Rs 2,000, which will be available in the first week of August,” he said. Dilip Modi, co-founder & CEO of Spice was quoted in the same blogpost as saying that the device will be for “everyone”. 

However , analysts feel that price alone may not be the sole purchase criteria for Indian consumers despite being extremely cost sensitive, as they may look for a wholesome smartphone experience which these devices may not offer. “Entry level low cost smartphones have been selling for a long time but have hardly seen any uptake because consumers do not appreciate the value proposition,” said Jayanth Kolla, cofounder and partner at telecom research firm Convergence Catalyst. “They do not want a suboptimal user experience. It may be the same case here.”

(Image Credit: Stephen Shankland/CNET)

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