Micromax has recently added a range of new products to its portfolio. After launching Micromax MAd A94 smartphone, it is now offering two Windows smartphones- Canvas Win W092 & W121 in India. The company is launching first set of its Windows 8.1 phones devices after announced partnership with Microsoft. The service will become available in July.
Both devices will come with Qualcomm Snapdragon 200 1.2 GHz quad core processor with 1 GB ram and dual-SIM capabilities. The W121 would come with a 5-inch screen, an 8 megapixel rear camera and a 2 megapixel front camera with 8 GB memory expandable to 32 GB and priced at INR 9,500. The W092 feauters a 4-inch screen with 1500 mah battery will be priced at INR 6,500.
WinBeta says: Sanjay Kapoor, Micromax’s Chairman said that the company will be releasing these devices with attractive price points while delivering performance and quality.
These prices will definitely play a major role in switching the users, but the company claims that they’re more focused on these devices performance. “Price alone can neither be the differential factor nor a sustainable one. It’s all about the user experience.”
IBN Live says: Having launched its Windows Phone smartphones today, Micromax has become the first Indian brand to offer Windows phones.
Microsoft announced its partnership with India’s homegrown handset maker Micromax at Microsoft’s BUILD conference in San Francisco in April. This move is expected to intensify competition in the smartphone and tablets space.
The software giant has already announced that it will offer its Windows OS free to smartphone and tablet makers, a move that will help the firm compete with Google’s Android and Apple’s iOS in the fiercely competitive smart devices market. After Micromax, we can now expect more Windows Phone devices from other Indian brands in future.
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