Lead by Example
On Monday, Liu took to the streets of northern Beijing, near the Olympic Bird’s Nest stadium, at the handlebars of one of JD’s 3-wheel delivery scooters. At first berated by a guard for parking at the wrong entrance of the former Olympic village, Liu finally delivered an order of dog food to a bemused office worker on the third storey of an apartment block.
This clearly highlights strong customer focus of Liu.
Admired Controller of his Stuff
Liu controls about 85% of voting rights in JD.com, and his investors, experts have admired his control provisions. Even while delivering an order Liu ensures he does not miss any important decision and continues to earn investors trust for seeing him as the caption of the ship. He has the complete and unilateral control of the board, which interns control the company.
A Dark Horse
“When I first met Richard it was eight years ago,” said Xu, Liu’s first major investor. “We met at 10 p.m. and talked until 2 a.m. I felt like this was a dark horse,” she said, anticipating a strong future for the then unannounced entrepreneur.
Liu claims to have a simple personal life, limited friends and no social, media or entertainment circles.
Describing himself as single minded, focused and dedicated worker, Liu intends to stay focused on core business of JD.com, eCommerce. Which is unlike Alibaba, that has diverse investment in other no core businesses.
A Strong Ally
March 2014, Tenacent – acclaimed arch rival of Alibaba – took 15% stake in JD.com make the duo alliance a much stronger proposition to stand up against their competition.
The strongest joint proposition of Tenacent and JD.com is WeChat, an ubiquitous app on chinese smartphones. With this alliance, WeChat has evolved into a excellent mobile commerce platform, making JD.com aspire for leading position in Chinese mobile commerce market. Intrestingly the whole world is shifting to mobile commerce, hence it todays leader on mobile is tomorrow’s ecommerce leader.