Helpshift, the CRM for mobile apps, has raised USD 10 million in Series A round led by Intel Capital, Visionnaire Ventures with participation from existing investors True Venture and Nexus Venture Partners. Recently, it had secured USD 3.2 million in Seed investment. The latest round brings its total capital to USD 13.2 million.
Post this investment, Susan Choe, managing partner at Visionnaire Ventures will join the Helpshift board. The raised funds will be used to bring the benefits of Helpshift to thousands of app publishers and continue growing their global footprint, while delivering customer experiences.
Sharing his views, Abinash Tripathy, CEO, Helpshift said, ” We’ve seen incredible global adoption of our platform among all parts of the app ecosystem, from games to m-commerce, to lifestyle apps. We’ve realized we have something that most mobile companies could benefit from and the only challenge for us has been the ability to scale to meet the explosive demand. This round of funding will enable us to attack each of these major mobile verticals.
Helpshift’s service has been installed in over 150 million devices and company claims to have 20,000 monthly active users. It provides a native mobile SDK helping companies to talk with their customers directly through their apps and can be integrated into any mobile app to enable two-way communications.
At present, the company provides solutions for Android, HTML5, Apple devices(iOS) as well as for Unity- and PhoneGap-based apps. Helpshift includes Supercell, Glu Mobile and Flipboard among its customers and plans to expand its services mainly focuses on mobile commerce apps and on-demand services like taxi and food delivery.
YourStory says: The platform features a number of major benefits for app publishers and users by improving the customer experience, driving higher app ratings and user retention, and saving time and money in the support of Apps. To climb to the top of the charts and stay relevant in the highly competitive world of mobile apps, companies need to communicate with their customers and directly engage with them in their apps. The biggest problem in the app economy today is that more than 90 percent of the users that download an app churn away in the first 90 days.
e27 says: “Mobile gaming is the most significant app economy today, and as a result, most customer-centric innovation in mobile happens here. As a media executive and investor, Helpshift’s machine learning based CRM technology allows leading gaming and m-commerce companies to focus their interactions with users in near tailored approach. So it’s not surprising Helpshift is rapidly being adopted by the who’s-who of the gaming industry. And we, at Visionnaire Ventures, are backing Helpshift to continue growing their global footprint, while delivering great customer experiences,” said Taizo Son, Co-founder, GungHo Online Entertainment and an L P of Visionnaire Ventures.
TechCrunch says: Helpshift argues that embedding its service into existing apps can help reduce churn by about 40 percent. By being able to offer customer support right in the app, users can also reach out to developers before they leave a one-star review with a customer service request in an app store. In a world where most users only use an app for the first few days, anything that keeps them engaged for longer is also worth a try for most developers, so it’s no surprise the company has found a niche for its service.
TheNextBigWhat says: The solution includes an in-app mobile messaging experience for users to communicate via short messages about problems they are facing. Detailed, device-specific diagnostics and screenshots can be sent inline with these messages, which enables a customer service representative to quickly and intelligently address customer issues from the Helpshift dashboard in real-time.
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