Google in Talks to Buy Video Search Startup Baarzo

In order to accelerate its efforts to offer “universal” search across media types, Google is in talks to acquire video search firm, Baarzo for an undisclosed amount. According to the sources, one suggested that the deal has closed, the other was noncommittal.

Both companies have declined to comment, Google offering its standard note: “We don’t comment on rumors or speculation.” 

Baarzo was launched in 2013 by Co-Founders Sudha Valluru and Siva Yellamraju. It is known as a social video indexing platform enables deep indexing of video content and recognize objects,  people and actions in video footage. Earlier, it had secured a seed round from a prominent Silicon Valley angel investor and Stanford faculty.

Till date, Google has made 152 acquisitions and closed 14 deals this year such as Alpental, mDialog, Skybox, Divide, Quest Visual, Appetas and others. Also, the company has made investment in 29 companies and secured a total capital of USD 25.1 million in two funding rounds. It is backed by 3 investors and consisting of 330 members in its team.

Also Read: Google on an acquisition spree: Acquires mDialog and Alpental

Tech Crunch says: Baarzo describes its product as “true video search,” allowing users find specific moments in a video, like a slam dunk in a basketball clip.

Unlike Google or YouTube searches, which only evaluate the text around the video, the Baarzo search technology actually analyzes the video content, recognizing hundreds of thousands of objects and millions of faces, and locates the precise moment in the video when the search objects interact in the way you had specified.

Newsduet says: If it grants on that promise (i will’t say one way or every other, because the company shouldn’t beaccepting signups), that might be pretty interesting to Google, each for search in YouTube and for the corporate’s efforts to supply “universal” search across media types. One supply mentioned that Google government Chairman (and former CEO) Eric Schmidt was once impressed by way of a demonstration of the technology at Stanford’s Graduate faculty of business, where co-founder and CTO Siva Yellamraju simply acquired his MBA.

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