Business, Ecommerce

Google Cultural Institute Launches Street Art Project

After launching public disaster alerts using tweets from the affected places, Google cultural institute has now launched an online street art gallery consist of more than 5000 iconic street art images, as per Wall Street Journal report. These images are collected from the 100 different exhibitions spread around the world.

Using Street View technology, a person can enter in a virtual 3D space and fully explore them, such as the nine-floor Tour Paris 13. Also, it allows users to ‘walk into’ museums including the Van Gogh Museum and Metropolitan Museum of Art and explore the exhibits. At present, it is adopted by 70,000 artworks.

Earlier, Google had launched ‘Prepaid Debit Card’ for its mobile wallet and introduced barter system on Google+. Recently, it had acquired the maker of Timely, Swiss startup Bitspin and is planning to acquire music streaming service Songza. 

Also Read: Google plans to launch Nexus 8 with 64-bit processor

TheGuardian says: “The transient nature of street art means it can be at risk of being scrubbed out and lost forever to its legions of fans,” Google’s Lucy Schwartz wrote on the official Google blog. “But long after the paint has faded from the walls, technology can help preserve street art, so people can discover it wherever and whenever they like… Street art may be temporary on our walls and sidewalks, but its beauty and vibrancy live on, on the web.”

The collections of art, from Bogota to Lisbon to Manila, include some that have been painted over or are now inaccessible to the public – such as the 5 Pointz space in New York, which was whitewashed ahead of being demolished.

The street art collection is the latest example of Google’s growing curatorial impulse – since launching the Cultural Institute they’ve made other exhibition-like collections such as Women in Culture, Made in Italy and Stories of the Holocaust. says: The company says that by its very nature street art is transient, which means that if you miss it, you miss out. Now, however, the Google Art Project provides access to a some of these artworks online, so you don’t physically need to visit the locations in order not to miss your chance. But don’t worry, you won’t see badly scrawled tags all over the place.

So, if you want to check out the supernatural symbolism from San Miguel, the stickers in France or the sculptures in London, you can now do so without getting out of your chair.

Pastemagzine says: The site possesses a streamlined, traditional format and an option powered by Google Maps that allows users to take a more interactive approach to the project. A series of scaled red dots mark where photographers have contributed photos of street art; currently, the UK has the most photos at 988.

The site also possesses a social media element in which users can create their own galleries of their favorite works and share pieces they’ve found with friends.

More from WSJ: Google has been moving into the art world since 2011, when it began working with museums to present high-resolution images of paintings, sculptures and other fine art from their collections. The Street Art Project, created with help from experts in the genre, includes spray-painted murals that play tricks on the eye, politically charged installations, candy-colored art on highway underpasses, crochet-covered cars and sticker-covered windows.

A Google spokeswoman says the company does not release traffic data so soon after the debut of one of its projects. The street art galleries, which also include around 100 graffiti-related exhibitions, have been in the works for the past several months.

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