GoogleWire: Google Begins Testing a New Domain Registration Service

Google yesterday announced that it is building a Beta-service called Google Domains Registration to help businesses which don’t have their own website yet. It will help to create up to 100 email addresses on the domain as well as 100 customized sub-domains.

The Google Domain acts as a website’s foundation and also uses the company’s own DNS servers, so when visitors come to the site then they should get a snappy response time.

A separate features page shows what Google plans for this service:

  • No additional cost for private registration
  • Branded emails
  • easy domain forwarding
  • Customizable sub-domains
  • Fast, secure and reliable internet infrastructure with Google
  • Simple Domain management tools
  • Easy integration with top website builders

In its announcement, Google said that “Google Domains isn’t fully-featured yet, but we’re giving a small group of people the ability to buy and transfer domains through it and send feedback on their experience. (You currently need an invitation code to do so, sorry!) We want input on all the ways we can help make finding, buying, transferring and managing a domain a simple and transparent experience. We also want to make sure our customer support and infrastructure works flawlessly, and that we have the right additional services (like mobile website creation tools and hosting services from a range of providers, as well as domain management support). We’re working with some of the top website building providers like +Shopify, +Squarespace, +Weebly, and +Wix.com to help make that happen.”

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Marketingland says: What’s not clear is how many generic top-level domains the service currently supports. The domain name space is expanding dramatically, and on that Features page, Google says it “will be working to provide you with as many options as possible so you can find the most relevant and meaningful names as you get started online.”

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A domain registration service makes perfect sense for Google, which has been an accredited registrar for many years. It fits right in with Google’s Get Your Business Online efforts and its recent Google My Business portal.

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