Google on an Acquisition Spree: Acquires mDialog and Alpental

Google Buys Video Ads Company mDialog

In order to provide more high quality video options to its advertisers, Google has acquired video advertising company mDialog for an undisclosed amount. Post acquisition, both companies will work together to incorporate their technology and expertise into DoubleClick, a subsidiary of Google that helps publishers to monetize their video content.

mDialog was launched in 2005 by Founder & President Greg Philpott to provide video stream management on connected devices including iPad, iPhone, Android, GoogleTV, Apple TV and Roku. On its website mDialog wrote that it will continue to work with its existing customers with “no immediate changes.” Earlier, it had raised USD 4.9 million in series A from Relay Ventures. Till date, The firm has raised a total funding amount of USD 8 million.

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The Next Web says: The firm hinted at its involvement with the existing DoubleClick platform, however. “Together, we’re looking forward to offering content creators new and even better ways to make money from their live and on-demand content,” it explained. Google gave similar comments in a Google+ post.

CNET says: Google’s attempt to bolster its online video ad offerings comes as competitors nip at its heels in other advertising areas. For example, according to eMarketer, Google’s share of mobile search ad revenue dropped to 68.5 percent in 2013, from 82.8 percent the year before.

The reason for the shift, eMarketer explained, is because mobile users tend to go to specific apps when they want to find something, instead of heading to a general search engine. So, shoppers might go specifically to the Amazon app, instead of first Googling an item on their phones.

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PC World says: Separately, Google said it was excited to welcome to the company the team at wireless company Alpental Technologies. A company spokesman said Thursday it wasn’t sharing any other details or comments about the deal. Alpental will help Google in its bid to extend fast Internet to remote locations, for which the company already has projects deploying drones, balloons and satellites, the Wall Street Journal reported.

Google buys wireless-communications startup Alpental Technologies

Few weeks ago, Google had acquired wireless-communication startup, Alpental to gain fast wireless technology to more places, but didn’t announce the deal at the time. On Thursday, a Google spokesperson has confirmed the acquisition and deal amount is still undisclosed.

Google’s aims to add Wi-Fi to extend the range of its Google Fiber services and plans to extend Internet service to areas of the globe not yet connected. Earlier, it had build a fast Fiber Internet service in Kansas City and is bringing the same service to Austin, Texas and Provo, Utah. Also, it is planning to launch Google Fiber in 34 other areas.

Alpental was launched by former Clearwire engineers including Michael Hart and Pete Gelbman. It is known for developing a cheap, high-speed communications service using the 60GHz band of spectrum.

WSJ says: The 60GHz band has been used for high-capacity networking indoors and to extend fiber-optic Internet service from one commercial building to others nearby. The FCC loosened some rules governing this band of spectrum last year, saying that it could be used to provide wireless connections of up to a mile at speeds up to seven gigabits per second.

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That could extend service without the cost of building new wireline networks in some areas, the FCC said in August. Most broadband Internet services offer much slower speeds, below one gigabit per second.

On his LinkedIn profile, Gelbman described Alpental’s product as a “self-organizing, ultra-low power Gigabit wireless technology” that extends the reach of fiber-optic networks. It was designed for dense urban areas and to work with next-generation 5G wireless networks and Wi-Fi, he wrote.

Gelbman and Hart joined Google in May, according to their LinkedIn profiles. The engineers did not say on their profiles what they will be doing at Google.

To contact the author, email at sujata@iamwire.com.

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