FIFA Fever hits eCommerce

 

With the FIFA 2014 World Cup fever hitting India, Online retailers Fashionara.com, Jabong.com, Flipkart, Myntra etc. are bringing to town a selection of men and women merchandise in team colors for all soccer enthusiasts. These collections include t-shirts for men, boxers, track pants, shorts, football and caps amongst other items.

Fashionara has an entity dedicated to FIFA 2014 – ‘The Fathers of FIFA’ where customers can mimic the styles of their favorite players like Ronaldo Cristiano, Messi Lionel, Silva Thiago, Iniesta Andres and many others. The picture above is from Jabong, which is also running a similar campaign.

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Speaking about the FIFA merchandise online store, Arun Sirdeshmukh, Co-founder and CEO, Fashionara, said, “Football is big among the Indian youth and there is huge fan following for the World Cup. The FIFA merchandise will engage the vast football audience at a time when the world will be glued to the soccer World Cup. These are also really high quality apparel and accessories and hence will appeal to the sartorial sensibilities of the fans. We are already seeing the team jerseys flying off the shelves!”

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