Los Angeles-based Online video community management platform Epoxy has secured USD 6.5 million in series A round to connect YouTubers with fans. The round was led by Time Warner Investments, Upfront Ventures, Bertelsmann Digital Media Investments, Greycroft Partners, Downey Ventures and Advancit Capital.
The new funds will be used for hiring new talents, expanding sales & marketing and accelerating its existing business operations. Earlier, the company had received USD 5.5 million in Series A and USD 2 million in Seed investment. It brings their total capital till date to USD 14 million.
Started in 2012 by Co-Founder & CEO Juan Bruce. It builds tools to help YouTubers to deepen the relationship between with their viewers. The firm also offers Professional tools for video channel management, engage and monetize.
Tech Crunch says: The company (Epoxy) generally targets two groups of users: the individual YouTube creators who pay about UUSD 20 a month for access to its SaaS platform and big enterprise customers like MNCs, traditional TV networks, brands, and ad agencies.
It also enables creators to more effectively share out their videos based on the unique character of each individual social network. Oh yeh, the platform also has a cool tool for users to clip their existing videos and repurpose them for Instagram.
Venture Beat says: “We understand that creators are incredibly busy and that brands and studios may not have the flexibility to engage with their entire fan base,” said Epoxy cofounder and CEO Juan Bruce in a statement. “[Epoxy] highlights and enables the most influential real-time actions that online video publishers can take to intelligently grow their video businesses.”
Epoxy is available to solo creators for a monthly fee, as well as to larger companies like YouTube multichannel networks (MCN) or big media companies.
Tools like Epoxy are particularly important to video publishers, who for years have struggled to generate enough revenue from YouTube alone to justify making it into a business.
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