Content marketing is a phenomenon wherein the target audience is acquired and engaged via a relevant and valuable content. This also involves distributing it with social media platforms such as Twitter, facebook, blogs, etc. According to 2014 trends released earlier this year, it is expected that Google+ and slide share will become an important tool for content sharing and social sharing.
Not only the companies have gained traction, but also have attracted VC’s to fund at both early stage and last stage.
Number of deals
Over the past four quarters, content marketing startups, globally, have raised USD 292 million across 44 deals, as per a report by research firm CB Insights. As the figure below shows, the deals and funding activities in the space, has hit a five-year quarterly high in the first three months of 2014.
Mid-stage funding activities
Also, mid stage funding activities have geared up leading to 30% of all deals in the market over the past eight quarters.
Silicon Valley with 19% of deals was left behind by NY Metro area, which took the largest chunk of 26.47%. NY companies in the space include Ceros, Zemanta, Percolate, Contently and NewsCred. The latter three of which combined to raise an aggregate USD 58 million in Q1 2014.
If talked about India, then 3 factors are leading the way ahead for growth of content marketing here: the rapidly increasing smartphone usage, shift of retailers as well as shoppers towards the internet and the rise of video. But as compared to the west, the space -both in terms of- growth and investment, is still in its niche.
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