Business, Ecommerce

Amazon India Stereotypes Dads for Father’s Day


Father’s Day, that will hit the calendar on 20th June this year, tends to boggle our mind year with what to gift on the occasion to our dad. Well Amazon has taken the lead in celebrating Father’s day, by categorising fathers into Corporate Dad, Homebody Dad, Sporty Dad.

Product range tagged as- “What’s your dad like?” offers products like sunglasses, watches, mobiles and wallets among other options. On the occasion, products which are best sellers for men are on discounts up to 50%.

Amazon has made a good effort but stereotyping Fathers in three categories is not enough. What about the other types of Dads out there? Book worm dad, Foodie dad, Travel freak dad, Artist dad and so many more.

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