Yahoo is in talks to acquire Los Angeles based, RayV Inc. for an undisclosed amount, as per an Economic Times report. With this move, Yahoo aims to strengthen its video streaming activities and plans to expand its operations in Israel.
RayV was launched in 2006 by Ofer Shem Tov, Ori Birnbaum and Omer Luzzatti. Recently, it has raised more than USD 40 million from Accel Partners, Accrue Sports and Entertainment Ventures, Argoquest Holdings LLC, Dragon Ventures and Metamorphic Ventures. In 2012, It has launched its software suite, which includes a content management system, digital rights management and content-distribution network.
The company is basically known as a web platform that allows users to create video playlists and broadcast them online. The firm also provides P2P live broadcasting service with high video quality.
Both Yahoo and RayV have research-and-development centers in Tel Aviv. If the deal goes through, RayV is expected to join three other Israeli companies purchased by Yahoo: Dapper, FoxyTunes and FareChase.
Yahoo last year failed in acquisition of French video site DailyMotion as well as TV Portal HULU. This year, It has acquired News Distribution Network Inc. and online video services Fullscreen Inc.
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