Yahoo launches mobile-first native ads

In an official blogpost today, Ned Brody, Head of Americas at Yahoo, announced the roll out of their new mobile friendly ads with bigger images. The images are seamlessly integrated and targeted towards native markets, carrying the tag of the sponsor.

The ads will be available through Yahoo Gemini – a unified ad marketplace for mobile search and native advertising. Also, they are slated to appear within the personalized content streams of the user across all the Yahoo mobile and desktop products.

EMIL PROTALINSKI of TheNextWeb reported that Yahoo has revamped almost all their products with a more visually stunning look and appeal. Since more than half of their global monthly active users come to their sites via a mobile device, it was inevitable that Yahoo roll out more mobile-friendly features and thereby targeting the right audiences.

Leveraging  on ads will take the user to the brand’s site directly, allowing them to experience a full-screen visual leading to higher impact.

Yahoo reasons that when advertising becomes a seamless and integrated part of the stories, photos and videos around it, it enhances and  increases engagement, recall, intent and favorability for advertisers.

Advertisers like Netflix are already availing this new feature.

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