Yahoo acquires group messaging app Blink

According to an Economic Times report, Blink, a mobile messaging app startup, has been acquired by Yahoo for an undisclosed sum.

Yahoo has acquired Blink’s seven-member team, including the founders, that will now join Yahoo’s office in US. All intellectual property and technology owned by Blink was also acquired as a part of the deal.

With this acquisition, Yahoo will add Blink’s operations to its portfolio. The integrated solutions and tools will help clients by providing marketing services to advertisers. It enables businesses to reach users who have visited Yahoo’s affiliate sites and its properties.

Blink was launched in 2011 by Michelle Norgan and Kevin Stephens. It is known for a group messaging app for iOS and Android. It enables users to send text messages and self-destructing photos. The “messaging app” has approximately 100,000 downloads till date.

The app was developed by Kismet, which is co-founded by Michelle Norgan and Ex-Googler Kevin Stephens.

The announcement of this acquisition was made on Blink’s website.

We’re excited to announce that as of May 13, 2014, Blink is joining Yahoo! We built Blink because we believe everyone should be free to show the same honesty and spontaneity in their online conversations as they can in person. We look forward to the possibilities that will come from bringing the Blink vision to Yahoo.

We can’t begin to express how grateful we are for your support throughout this journey. We hope you stick with us through the next chapter.

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