[Update] Motorola set to launch Moto E – a phone priced for all

According to Dante D’Orazio of The Verge, Motorola -The Illinois based company, is all set to launch the new Moto E, similar to its Moto X and Moto G series of smartphones. The phone is likely to be formally announced on the 13th of May 2014, in London. It is expected to be priced at USD 100, rivaling the Firefox OS running phones and Nokia’s Asha series.

According to Fast Shop, a Brazilian retailer, the Moto E will have a 4.3-inch screen, 1.2GHz dual-core Snapdragon processor; 1GB of RAM with 4GB of storage (expandable); a 5-megapixel camera; dual SIM slots; a 1,980mAh battery and removable back plates for customization.

It is still unclear if the GSM device has LTE, the addition of which is likely to be the cause of the low prices of the phone. 

According to an IndiaToday report, the phone will come in three variants: XT1021 (single SIM), XT1022 (dual SIM) and XT1025 (dual SIM with digital TV). Also, Zauba- an Indian site tracking imports and exports, has listed the Motorola Moto E for Rs.6,330. However, the launch price for India is expected to be around Rs.10,000.

Flipkart, has tweeted that the Moto E shall be exclusively available on Flipkart. Currently, it is the only official retailer of the Moto G and Moto X phones in India. Here are some tweets:

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In January 2014, Lenovo had signed a deal with Google to acquire the Motorola Mobility smartphone business for USD 2.91 cillion. Google was to maintain the ownership of the vast majority of the Motorola Mobility patent portfolio, including current patent applications and invention disclosures. But, as part of its ongoing relationship with Google, Lenovo was to receive a license to this rich portfolio of patents and other intellectual property.

Image source: Tecnopasion

Update: Motorola E got launched today at a price of INR 6990 and will be available exclusively on Flipkart starting from mid-night, reported Business Line.

“Moto E is designed for buyers who are price sensitive and those who have not been able to experience the internet on their feature phones. We are focused on bringing smart solutions for real consumer problems,” said Magnus Ahlqvist, Corporate Vice President, Asia Pacific, Motorola Mobility to Business Line.

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