Amazon launches ‘Add products via Twitter’ service
US Amazon shoppers can now add products to their cart while they are on Twitter without leaving the platform, reported Economic Times. The move aims at analyzing revenue opportunities at both ends.
To use this service, users are first need to link their Amazon account with Twitter and then add #AmazonCart to the replay of a tweet having an Amazon product link. This will add the product automatically to the user’s cart.
“More and more people are showing items they’ve bought on Twitter, so it might be a way for followers to buy something more quickly”, said CRT Capital analyst Neil Doshi.
Here are few tweets showing how people are doing ‘social shopping':
— Mirtika (@MirWriter) May 9, 2014
— Claude Nougat (@claudenougat) May 9, 2014
Flipkart launches premium shoppers subscription; footprints of amazon prime?
Zee news, recently reported that online retail major, Flipkart has launched Flipkart First, an annual membership fee-based service for its customers. The company has not declared the subscription fee yet, but is giving it for free to 75,000 randomly selected users for a period of three months.
Flipkart First is aimed at rewarding registered shoppers, which the company claims are about 18 million for the portal. The subscription gives exclusive access to priority customer service with -
assured minimal wait time
unlimited access to In-a-Day Guarantee Delivery;
same day guarantee delivery at a discounted price
bonus of 60 Day Replacement Guarantee instead of the standard 30 Day Replacement Guarantee.
Co-Founder Binny Bansal said that “We are the first in India to offer such a service. Members will be entitled to a host of exclusive benefits as well as priority service. They will always come first,” he added.
The service is on the lines of Amazon’s Prime service for exclusive customers. It remains to be seen if it incites Amazon to launch this service in India as well.
LinkedIn adds features to enhance brand reach to consumers
In order to help brands increase their global reach, LinkedIn has introduced two new capabilities language preference targeting and the personalized page feed.
“We know relevance is a big part of the equation when it comes to successfully capturing the attention of professionals. Through language preference targeting, brands with an audience from around the world can now target their Company Updates by the users’ selected language. ” as mentioned in the company blog.
At present, 67 percent of LinkedIn’s 300 million members are located outside of the United States, and the site is available in 22 different languages.
Also, with the personalized page feed, the company page will showcase only relevant feeds to the members.