Internet, Technology

Google to now advertise on thermostats and refrigerators

As per a DNA India report, Google could soon be serving ads on refrigerators, car dashboards and thermostats and maybe even glasses and watches. It is, however, unconfirmed if they would launch ads on mobile devices, but stated that they see a future in ads being served at the right time, in tandem with need and relevance.

In a letter to the Securities and Exchange Commission (SEC) in December, discovered by The Wall Street Journal, Google admitted that it is a challenge to report their revenues from mobile ad space, as the term ‘mobile’ is ever-evolving and could encompass any device that is not a computer.

Recently, Google acquired Nest for USD 3.2 billion this year, with its next-generation thermostat and smoke detector. In a report by Chris Ziegler of The Verge, with newly formed automotive partnerships (with Audi and General Motors), and Google Glass, the company is already gearing up to making inroads in most of these categories. As Google still derives some 91% of its revenue from advertising, it is no surprise that it will venture into advertising heavily, across a range of ‘mobile’ products.

Google provided the following statement to TechCrunch, clarifying the SEC document –

“We are in contact with the SEC to clarify the language in this 2013 filing, which does not reflect Google’s product roadmap.  Nest, which we acquired after this filing was made, does not have an ads-based model and has never had any such plans.”

Feature image: DailyTech

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