Google buys device management app Divide

In order to give a boost to its Android business, Google has acquired New York based personal device management startup, Divide. The financial details are undisclosed. Post the deal closure, its staff will join Google’s Android team. Also, it will continue providing its services to the existing users.

Launched in 2010, Divide (formerly known as Enterproid) is a venture of David Zhu, Alexander Trewby and Andrew Toy. It helps organizations and individuals get the most out of mobile technology and corporate BYOD policies. 

It does so by allowing them to maintain their separate personal and professional profiles on the Android device. The app manages different sets of applications such as email, instant messaging, etc. and enables an easy switch between all profiles. At the same time, it also provides enterprises with enhanced security and facility to manage devices from cloud.

Since inception, the company has raised three rounds of funding in 2010 (USD 2 million, Seed), 2011 (USD 11 million, Series A) and 2013 (USD 12 million, Series B). It is backed by investors such as Qualcomm Ventures, Google Ventures, Harmony Partners, Genacast Ventures and more.

“Buying Divide will help Google build security and control into the Android operating system. This is a smart move and probably something Google should have done earlier,” said Jones, the Canalys analyst, to Wall Street Jounal.

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