The overall Indian wellness market is currently estimated to reach INR 1 Trillion by 2015, as per a PwC report. However, the industry is still untapped and unorganized, unlike the restaurant market which is full of players of all sizes. New Delhi based Qurly.in has entered into the space with an aim to be a one stop destination to discover all about wellness.
Launched in August 2013, the idea revolves around creating an authentic place online to read about wellness centers, rate their services, see rate cards or even recommend favorite stylist or service. One can look at Qurly as an online organized directory (with details and great features) covering the beauty and fitness space. To an extent, the concept is similar to what Zomato is doing in the restaurant industry.
At present, around 3000 outlets and 1000+ beauty deals across Delhi NCR, Mumbai, Pune, Bengaluru, Chennai are listed with Qurly. Also, over 15% outlets have gotten in touch with the team to claim their listings and rectify or keep their listings updated. However, hiring the right talent, getting authentic data and convincing outlet owners for listing online are few of the challenges faced initially.
Within 7 months of launch, the startup has been able to attract a monthly traction of 55K visitors. With around 1800 daily page views, the portal claims to have 800 registered users to date.
Apart from advertisements, the company is also planning to venture into other revenue sources. This includes reservations and online presence, customer relationship, loyalty points and analytics management. The startup is currently self funded and looking forward to do an elevator pitch to investors in the near future.
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