Business, Investments

Digital Marketeer Adsame raises USD 30M, plans US IPO

According to a report by VentureBeat, the Chinese internet marketing agency Adsame –  has raised USD 30 million in series C round. The investment was led by Pacific Venture Partners, Dream Capital Group, Matrix Partners and Vertex Ventures.

The company aims to utilize the raised funds in its US IPO, development of wearable products and to provide big data platform for government. It has introduced an ad trading platform which has been successfully run by Taipei branch of Adsame.

Adsame was launched in 2009 by co-founder Peng Xu. Till date, including this round, the company has secured a total funding of USD 50 million. Earlier in Feb 2011, the Shanghai-based company had raised USD 20 million in Series B funding from SIG China and with others.

It has opened offices in Guangzhou, Beijing, Chongqing, Chengdu, Changsha, Xiamen, Xi’an, Wuhan, and Taipei. Its provides digital marketing solutions that include performance monitoring, evaluation, analysis and optimization of ad campaigns.

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At present, Adsame is adopted by 400 employees globally. its clients are from markedly different genres like  – beauty care, F&B, automobile, fashion, financial service, IT and games.

To contact the author, email at sujata@iamwire.com

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