Vserv launches in-ad search technology for marketers to target relevant consumers

Mobile advertising network, Vserv.mobi, has recently announced the launch of a new advertising format that will allow marketers to target relevant consumers and facilitate their buying decisions based on an in-ad search technology.

Named as Search Intent Ads, this new ad format integrates the power of search into mobile ads, as per the company, and is enabled via full screen mobile ads on the Vserv.mobi exchange across 150,000 apps and sites.

This will allow a users to search for a products under the particular category like electronics, or apparels. Based on the search, the user will then be redirected to the right search results on the advertiser’s mobile site or app.Vserv mobi.jpg

“E-Commerce companies are constantly seeking effective ways to reach mobile users,” said Dippak Khurana, CEO and Co-Founder, Vserv.mobi. “Nearly 30 percent of the traffic on e-commerce sites comes from mobile, and we expect this ratio to increase to 70 percent by next year. Asia-Pacific region is poised to become the largest regional e-commerce market in the world with expected annual sales to reach USD 525.2 billion. We are excited to further boost this sector with the launch of Search Intent Ads on our exchange to help marketers engage highly relevant consumers.”

Founded in 2010, Vserv.mobi has delivered mobile advertising experiences to over 500 brands and digital media companies, across 200 countries. The company has a global presence, with offices across USA, UK, South Africa, India, Singapore, Indonesia, Malaysia and Vietnam.

Vserv is backed by IDG Ventures, and had raised USD 3 Mn in Series A funding in 2011. The company, earlier in 2013 launched a new functionality to its flagship product AppWrapper.org that automates the integration of multiple software development kits (SDKs) for App developers without having any need to code.

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The author can be reached at devesh@iamwire.com